Start from a repeatable work packet
Give the agent a single packet: industry, audience, offer, content goal, source examples, output format, and approval checklist. Repeatable packets make content production easier to scale.
Use skills as operating procedures
Write each skill like a standard operating procedure. The agent should know when to research, when to generate, when to run checks, and when to stop for review.
Preserve brand judgment
Automation should reduce manual labor, not remove judgment. Keep final approval for claims, visual taste, and publishing context with the team.