Where Claude Code fits
Use Claude Code for workflows where the agent needs to understand project files, modify content systems, write reusable prompts, and reason through creative briefs before producing assets.
Make skills portable
Keep the skill independent of one repo. Define the input contract, expected files, commands to run, and what a successful output looks like. This makes it easier to reuse the same workflow in Codex, Cursor, or Gemini CLI.
Human approval points
Use explicit review gates for brand voice, claims, visual references, and final publishing. The agent should do the repetitive production work while a human approves creative direction.