Snapshot
ZEPETO: Avatar, Connect & Live is a Social Networking app by NAVER Z Corporation. This compact public preview highlights representative iOS subscription paywall screens from the US storefront.
Its paywall is a useful reference for studying how apps in the Social Networking category present subscription value, structure pricing, use trials, and reduce purchase friction.
The full PaywallPro page includes the complete screenshot set, version history, onboarding context, and deeper revenue signals.
Key takeaways
ZEPETO: Avatar, Connect & Live uses the Currency Paywall, No Free Trial - Soft Paywall pattern in the Social Networking category.
The preview exposes one visible offer set; the full PaywallPro page may include more historical context.
The pricing structure shows how a leading Social Networking app packages subscription value for its users.
Why this paywall matters
Paywalls in the Social Networking category need to communicate value quickly and make the subscription decision easy to understand.
This ZEPETO: Avatar, Connect & Live paywall is worth studying because it shows how a real subscription app combines offer framing, pricing structure, visual hierarchy, and purchase flow into one conversion experience.
For app builders, product managers, growth teams, and designers, this case can be used as a reference when researching pricing, trial strategy, subscription UX, or paywall redesign ideas.
Paywall pattern
Field · Value
Category · Social Networking
Paywall type · Currency Paywall, No Free Trial - Soft Paywall
Pricing model · 1 offer set across month
Captured version · 4.14.000
Version release date · 2026-01-05
This paywall uses the Currency Paywall, No Free Trial - Soft Paywall structure.
This pattern is useful for studying how the app presents subscription value, reduces purchase hesitation, and guides users toward a paid plan.
Pricing structure
Offer · Month
Offer 1 · $1/$3.99/$9.99
Monetization signals
Metric · Value
App Store rating · 4.65
Category rank · #61
Estimated MRR · $101.38K
Avg daily revenue · $9.91K
Avg daily downloads · 2.56K
Avg daily ARPU · $3.87
Onboarding preview count · 12
Walkthrough preview count · 11
Full history available on PaywallPro · Yes
What builders can learn
How ZEPETO: Avatar, Connect & Live frames subscription value for users in the Social Networking category.
How the app structures pricing options and subscription periods.
How the paywall uses visual hierarchy to guide the purchase decision.
How trials, discounts, or offer sets are used to reduce purchase friction.
How this paywall can inspire pricing, UX, or A/B testing ideas for similar apps.
Questions to explore
Which plan or offer is visually prioritized?
Does the paywall lead with value, price, trial, urgency, or social proof?
Is the annual plan positioned as the best-value option?
How much cognitive load does the pricing section create?
What would you test if you were optimizing this paywall?
How does this paywall compare with other apps in the Social Networking category?
