Snapshot
Calorie Counter & Food Tracker is a Health & Fitness app by Municorn Limited. This compact public preview highlights representative iOS subscription paywall screens from the US storefront.
Its paywall is a useful reference for studying how apps in the Health & Fitness category present subscription value, structure pricing, use trials, and reduce purchase friction.
The full PaywallPro page includes the complete screenshot set, version history, onboarding context, and deeper revenue signals.
Key takeaways
Calorie Counter & Food Tracker uses the No Free Trial - Soft Paywall pattern in the Health & Fitness category.
2 distinct offer set(s) are visible in this capture, making it useful for comparing pricing variants, plan structure, or tiering strategy.
The paywall presents week, year, quarter option(s), which can help reveal how the app uses price anchoring and subscription framing.
The pricing structure shows how a leading Health & Fitness app packages subscription value for its users.
Why this paywall matters
Paywalls in the Health & Fitness category need to communicate value quickly and make the subscription decision easy to understand.
This Calorie Counter & Food Tracker paywall is worth studying because it shows how a real subscription app combines offer framing, pricing structure, visual hierarchy, and purchase flow into one conversion experience.
For app builders, product managers, growth teams, and designers, this case can be used as a reference when researching pricing, trial strategy, subscription UX, or paywall redesign ideas.
Paywall pattern
Field · Value
Category · Health & Fitness
Paywall type · No Free Trial - Soft Paywall
Pricing model · 2 offer sets across week, year, quarter
Captured version · 1.1.7
Version release date · 2024-08-06
This paywall uses the No Free Trial - Soft Paywall structure.
This pattern is useful for studying how the app presents subscription value, reduces purchase hesitation, and guides users toward a paid plan.
Pricing structure
Offer · Week · Year · Quarter
Offer 1 · $5.99 · $69.99 · $29.99
Offer 2 · $5.99 · Not shown · Not shown
Monetization signals
Metric · Value
App Store rating · 4.69
Category rank · #178
Estimated MRR · $8.50K
Avg daily revenue · $2.81K
Avg daily downloads · 2.87K
Avg daily ARPU · $0.99
Onboarding preview count · 19
Walkthrough preview count · 0
Full history available on PaywallPro · Yes
What builders can learn
How Calorie Counter & Food Tracker frames subscription value for users in the Health & Fitness category.
How the app structures pricing options and subscription periods.
How the paywall uses visual hierarchy to guide the purchase decision.
How trials, discounts, or offer sets are used to reduce purchase friction.
How this paywall can inspire pricing, UX, or A/B testing ideas for similar apps.
Questions to explore
Which plan or offer is visually prioritized?
Does the paywall lead with value, price, trial, urgency, or social proof?
Is the annual plan positioned as the best-value option?
How much cognitive load does the pricing section create?
What would you test if you were optimizing this paywall?
How does this paywall compare with other apps in the Health & Fitness category?
